Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4697C3
RGB
70, 151, 195
HSL
201, 51%, 52%
HSB
201, 64%, 76%
CMYK
64, 23, 0, 24
LAB
59, -15, -31
LCH
59, 34, 244
OKLCH
0.64, 0.10, 235
XYZ
23, 27, 56
LUV
59, -32, -45
HWB
201, 27%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.