Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4697D4
RGB
70, 151, 212
HSL
206, 62%, 55%
HSB
206, 67%, 83%
CMYK
67, 29, 0, 17
LAB
59, -11, -39
LCH
59, 41, 255
OKLCH
0.65, 0.12, 244
XYZ
25, 28, 66
LUV
59, -31, -59
HWB
206, 27%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.