Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
469CD4
RGB
70, 156, 212
HSL
204, 62%, 55%
HSB
204, 67%, 83%
CMYK
67, 26, 0, 17
LAB
61, -13, -37
LCH
61, 39, 250
OKLCH
0.66, 0.12, 240
XYZ
26, 30, 67
LUV
61, -33, -55
HWB
204, 27%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.