Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
469FF7
RGB
70, 159, 247
HSL
210, 92%, 62%
HSB
210, 72%, 97%
CMYK
72, 36, 0, 3
LAB
63, -5, -53
LCH
63, 53, 264
OKLCH
0.69, 0.16, 251
XYZ
32, 33, 93
LUV
63, -33, -82
HWB
210, 27%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.