Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46A2EB
RGB
70, 162, 235
HSL
207, 80%, 60%
HSB
207, 70%, 92%
CMYK
70, 31, 0, 8
LAB
64, -10, -45
LCH
64, 47, 257
OKLCH
0.69, 0.14, 246
XYZ
30, 33, 83
LUV
64, -34, -70
HWB
207, 27%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.