Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46B9FA
RGB
70, 185, 250
HSL
202, 95%, 63%
HSB
202, 72%, 98%
CMYK
72, 26, 0, 2
LAB
71, -17, -42
LCH
71, 46, 248
OKLCH
0.75, 0.14, 238
XYZ
37, 43, 97
LUV
71, -41, -65
HWB
202, 27%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.