Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
46C8EC
RGB
70, 200, 236
HSL
193, 81%, 60%
HSB
193, 70%, 93%
CMYK
70, 15, 0, 7
LAB
75, -28, -29
LCH
75, 40, 226
OKLCH
0.78, 0.12, 220
XYZ
38, 49, 87
LUV
75, -47, -41
HWB
193, 27%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.