Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
470102
RGB
71, 1, 2
HSL
359, 97%, 14%
HSB
359, 99%, 28%
CMYK
0, 99, 97, 72
LAB
12, 32, 18
LCH
12, 37, 30
OKLCH
0.25, 0.10, 28
XYZ
3, 1, 0
LUV
12, 39, 8
HWB
359, 0%, 72%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.