Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
475F77
RGB
71, 95, 119
HSL
210, 25%, 37%
HSB
210, 40%, 47%
CMYK
40, 20, 0, 53
LAB
39, -4, -17
LCH
39, 17, 256
OKLCH
0.48, 0.05, 249
XYZ
10, 11, 19
LUV
39, -12, -22
HWB
210, 28%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.