Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
47617D
RGB
71, 97, 125
HSL
211, 28%, 38%
HSB
211, 43%, 49%
CMYK
43, 22, 0, 51
LAB
40, -4, -19
LCH
40, 19, 258
OKLCH
0.48, 0.06, 251
XYZ
11, 11, 21
LUV
40, -13, -26
HWB
211, 28%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.