Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476F77
RGB
71, 111, 119
HSL
190, 25%, 37%
HSB
190, 40%, 47%
CMYK
40, 7, 0, 53
LAB
44, -13, -9
LCH
44, 16, 215
OKLCH
0.52, 0.05, 212
XYZ
12, 14, 20
LUV
44, -19, -11
HWB
190, 28%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.