Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
477DCA
RGB
71, 125, 202
HSL
215, 55%, 54%
HSB
215, 65%, 79%
CMYK
65, 38, 0, 21
LAB
51, 1, -46
LCH
51, 46, 271
OKLCH
0.59, 0.13, 257
XYZ
21, 20, 59
LUV
51, -22, -70
HWB
215, 28%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.