Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
477E91
RGB
71, 126, 145
HSL
195, 34%, 42%
HSB
195, 51%, 57%
CMYK
51, 13, 0, 43
LAB
50, -15, -16
LCH
50, 22, 228
OKLCH
0.56, 0.07, 222
XYZ
15, 18, 30
LUV
50, -24, -21
HWB
195, 28%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.