Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4780B2
RGB
71, 128, 178
HSL
208, 43%, 49%
HSB
208, 60%, 70%
CMYK
60, 28, 0, 30
LAB
51, -8, -33
LCH
51, 34, 257
OKLCH
0.58, 0.10, 247
XYZ
18, 20, 45
LUV
51, -24, -48
HWB
208, 28%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.