Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4786BA
RGB
71, 134, 186
HSL
207, 45%, 50%
HSB
207, 62%, 73%
CMYK
62, 28, 0, 27
LAB
53, -9, -34
LCH
53, 35, 256
OKLCH
0.60, 0.10, 246
XYZ
20, 22, 50
LUV
53, -26, -50
HWB
207, 28%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.