Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4789AF
RGB
71, 137, 175
HSL
202, 42%, 48%
HSB
202, 59%, 69%
CMYK
59, 22, 0, 31
LAB
54, -13, -27
LCH
54, 30, 244
OKLCH
0.60, 0.09, 236
XYZ
19, 22, 44
LUV
54, -27, -38
HWB
202, 28%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.