Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4798D9
RGB
71, 152, 217
HSL
207, 66%, 56%
HSB
207, 67%, 85%
CMYK
67, 30, 0, 15
LAB
60, -10, -41
LCH
60, 42, 257
OKLCH
0.66, 0.13, 246
XYZ
26, 29, 70
LUV
60, -31, -63
HWB
207, 28%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.