Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
480D09
RGB
72, 13, 9
HSL
4, 78%, 16%
HSB
4, 88%, 28%
CMYK
0, 82, 88, 72
LAB
14, 28, 18
LCH
14, 33, 33
OKLCH
0.27, 0.09, 29
XYZ
3, 2, 0
LUV
14, 35, 9
HWB
4, 4%, 72%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.