Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
485A71
RGB
72, 90, 113
HSL
214, 22%, 36%
HSB
214, 36%, 44%
CMYK
36, 20, 0, 56
LAB
37, -2, -16
LCH
37, 16, 261
OKLCH
0.46, 0.04, 255
XYZ
9, 10, 17
LUV
37, -9, -20
HWB
214, 28%, 56%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.