Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
485D7C
RGB
72, 93, 124
HSL
216, 27%, 38%
HSB
216, 42%, 49%
CMYK
42, 25, 0, 51
LAB
39, -2, -20
LCH
39, 20, 265
OKLCH
0.47, 0.06, 258
XYZ
10, 11, 21
LUV
39, -11, -27
HWB
216, 28%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.