Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486373
RGB
72, 99, 115
HSL
202, 23%, 37%
HSB
202, 37%, 45%
CMYK
37, 14, 0, 55
LAB
40, -7, -12
LCH
40, 14, 240
OKLCH
0.48, 0.04, 235
XYZ
10, 12, 18
LUV
40, -13, -16
HWB
202, 28%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.