Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48638F
RGB
72, 99, 143
HSL
217, 33%, 42%
HSB
217, 50%, 56%
CMYK
50, 31, 0, 44
LAB
41, 0, -28
LCH
41, 28, 269
OKLCH
0.50, 0.08, 260
XYZ
12, 12, 28
LUV
41, -13, -39
HWB
217, 28%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.