Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486B7D
RGB
72, 107, 125
HSL
200, 27%, 39%
HSB
200, 42%, 49%
CMYK
42, 14, 0, 51
LAB
43, -9, -14
LCH
43, 17, 237
OKLCH
0.51, 0.05, 231
XYZ
12, 13, 21
LUV
43, -17, -18
HWB
200, 28%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.