Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486E75
RGB
72, 110, 117
HSL
189, 24%, 37%
HSB
189, 38%, 46%
CMYK
38, 6, 0, 54
LAB
44, -13, -8
LCH
44, 15, 214
OKLCH
0.51, 0.04, 210
XYZ
11, 14, 19
LUV
44, -18, -10
HWB
189, 28%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
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