Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486E79
RGB
72, 110, 121
HSL
193, 25%, 38%
HSB
193, 40%, 47%
CMYK
40, 9, 0, 53
LAB
44, -12, -11
LCH
44, 16, 222
OKLCH
0.51, 0.05, 218
XYZ
12, 14, 20
LUV
44, -18, -13
HWB
193, 28%, 53%
Pantone
316 C
Harmonies
Shades & tints
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