Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
487584
RGB
72, 117, 132
HSL
195, 29%, 40%
HSB
195, 45%, 52%
CMYK
45, 11, 0, 48
LAB
46, -13, -13
LCH
46, 19, 226
OKLCH
0.54, 0.05, 221
XYZ
13, 16, 24
LUV
46, -21, -17
HWB
195, 28%, 48%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.