Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4875A5
RGB
72, 117, 165
HSL
211, 39%, 46%
HSB
211, 56%, 65%
CMYK
56, 29, 0, 35
LAB
48, -5, -31
LCH
48, 31, 261
OKLCH
0.55, 0.09, 251
XYZ
16, 17, 38
LUV
48, -20, -45
HWB
211, 28%, 35%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.