Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4875B4
RGB
72, 117, 180
HSL
215, 43%, 49%
HSB
215, 60%, 71%
CMYK
60, 35, 0, 29
LAB
48, -1, -39
LCH
48, 39, 269
OKLCH
0.56, 0.11, 257
XYZ
17, 17, 46
LUV
48, -20, -57
HWB
215, 28%, 29%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.