Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4885BA
RGB
72, 133, 186
HSL
208, 45%, 51%
HSB
208, 61%, 73%
CMYK
61, 28, 0, 27
LAB
53, -8, -34
LCH
53, 35, 257
OKLCH
0.60, 0.10, 247
XYZ
20, 22, 50
LUV
53, -25, -51
HWB
208, 28%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.