Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4885CE
RGB
72, 133, 206
HSL
213, 58%, 55%
HSB
213, 65%, 81%
CMYK
65, 35, 0, 19
LAB
54, -2, -44
LCH
54, 44, 267
OKLCH
0.61, 0.13, 254
XYZ
22, 23, 62
LUV
54, -25, -67
HWB
213, 28%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.