Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488BE7
RGB
72, 139, 231
HSL
215, 77%, 59%
HSB
215, 69%, 91%
CMYK
69, 40, 0, 9
LAB
57, 1, -54
LCH
57, 54, 271
OKLCH
0.64, 0.15, 257
XYZ
26, 26, 79
LUV
57, -26, -83
HWB
215, 28%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.