Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488CC0
RGB
72, 140, 192
HSL
206, 49%, 52%
HSB
206, 63%, 75%
CMYK
63, 27, 0, 25
LAB
56, -10, -34
LCH
56, 36, 254
OKLCH
0.62, 0.11, 244
XYZ
22, 24, 53
LUV
56, -28, -50
HWB
206, 28%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.