Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488DB5
RGB
72, 141, 181
HSL
202, 43%, 50%
HSB
202, 60%, 71%
CMYK
60, 22, 0, 29
LAB
55, -13, -28
LCH
55, 31, 245
OKLCH
0.62, 0.09, 236
XYZ
21, 24, 47
LUV
55, -28, -40
HWB
202, 28%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.