Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488DC6
RGB
72, 141, 198
HSL
207, 53%, 53%
HSB
207, 64%, 78%
CMYK
64, 29, 0, 22
LAB
56, -9, -37
LCH
56, 38, 256
OKLCH
0.62, 0.11, 246
XYZ
22, 25, 57
LUV
56, -28, -55
HWB
207, 28%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.