Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488ECA
RGB
72, 142, 202
HSL
208, 55%, 54%
HSB
208, 64%, 79%
CMYK
64, 30, 0, 21
LAB
56, -8, -38
LCH
56, 39, 258
OKLCH
0.63, 0.12, 247
XYZ
23, 25, 59
LUV
56, -28, -57
HWB
208, 28%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.