Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488EED
RGB
72, 142, 237
HSL
215, 82%, 61%
HSB
215, 70%, 93%
CMYK
70, 40, 0, 7
LAB
58, 1, -55
LCH
58, 55, 271
OKLCH
0.65, 0.16, 257
XYZ
28, 27, 84
LUV
58, -27, -86
HWB
215, 28%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.