Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4891BC
RGB
72, 145, 188
HSL
202, 46%, 51%
HSB
202, 62%, 74%
CMYK
62, 23, 0, 26
LAB
57, -14, -30
LCH
57, 33, 245
OKLCH
0.63, 0.10, 237
XYZ
22, 25, 51
LUV
57, -30, -43
HWB
202, 28%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.