Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4891F7
RGB
72, 145, 247
HSL
215, 92%, 63%
HSB
215, 71%, 97%
CMYK
71, 41, 0, 3
LAB
59, 3, -59
LCH
59, 59, 273
OKLCH
0.66, 0.17, 257
XYZ
30, 28, 92
LUV
59, -28, -92
HWB
215, 28%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.