Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489AF5
RGB
72, 154, 245
HSL
212, 90%, 62%
HSB
212, 71%, 96%
CMYK
71, 37, 0, 4
LAB
62, -3, -54
LCH
62, 54, 267
OKLCH
0.68, 0.16, 253
XYZ
31, 31, 91
LUV
62, -31, -84
HWB
212, 28%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.