Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
489FE1
RGB
72, 159, 225
HSL
206, 72%, 58%
HSB
206, 68%, 88%
CMYK
68, 29, 0, 12
LAB
62, -11, -42
LCH
62, 43, 255
OKLCH
0.68, 0.13, 244
XYZ
29, 32, 76
LUV
62, -33, -64
HWB
206, 28%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.