Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A4E9
RGB
72, 164, 233
HSL
206, 79%, 60%
HSB
206, 69%, 91%
CMYK
69, 30, 0, 9
LAB
64, -11, -44
LCH
64, 45, 255
OKLCH
0.69, 0.13, 244
XYZ
31, 34, 82
LUV
64, -35, -67
HWB
206, 28%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.