Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A8DA
RGB
72, 168, 218
HSL
201, 66%, 57%
HSB
201, 67%, 85%
CMYK
67, 23, 0, 15
LAB
65, -17, -34
LCH
65, 38, 243
OKLCH
0.70, 0.12, 235
XYZ
29, 34, 71
LUV
65, -37, -51
HWB
201, 28%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.