Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48ADFF
RGB
72, 173, 255
HSL
207, 100%, 64%
HSB
207, 72%, 100%
CMYK
72, 32, 0, 0
LAB
68, -10, -50
LCH
68, 51, 259
OKLCH
0.72, 0.15, 247
XYZ
36, 38, 100
LUV
68, -37, -78
HWB
207, 28%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.