Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48B2EE
RGB
72, 178, 238
HSL
202, 83%, 61%
HSB
202, 70%, 93%
CMYK
70, 25, 0, 7
LAB
68, -17, -40
LCH
68, 43, 247
OKLCH
0.73, 0.13, 237
XYZ
34, 39, 87
LUV
68, -39, -60
HWB
202, 28%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.