Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48C4E7
RGB
72, 196, 231
HSL
193, 77%, 59%
HSB
193, 69%, 91%
CMYK
69, 15, 0, 9
LAB
73, -27, -28
LCH
73, 39, 226
OKLCH
0.77, 0.12, 220
XYZ
37, 47, 83
LUV
73, -46, -40
HWB
193, 28%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.