Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
490F09
RGB
73, 15, 9
HSL
6, 78%, 16%
HSB
6, 88%, 29%
CMYK
0, 79, 88, 71
LAB
15, 27, 19
LCH
15, 33, 35
OKLCH
0.27, 0.09, 30
XYZ
3, 2, 0
LUV
15, 35, 9
HWB
6, 4%, 71%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.