Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
49477F
RGB
73, 71, 127
HSL
242, 28%, 39%
HSB
242, 44%, 50%
CMYK
43, 44, 0, 50
LAB
32, 13, -32
LCH
32, 34, 291
OKLCH
0.43, 0.09, 283
XYZ
9, 7, 21
LUV
32, -2, -44
HWB
242, 28%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Prussian Blue
#003153
Cobalt
#0047AB
Iris
#5A4FCF
Midnight Blue
#191970
Royal Purple
#7851A9
Slate Blue
#6A5ACD
Browse every named blue on shades of blue, or all families on colors.