Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
49586E
RGB
73, 88, 110
HSL
216, 20%, 36%
HSB
216, 34%, 43%
CMYK
34, 20, 0, 57
LAB
37, -2, -15
LCH
37, 15, 264
OKLCH
0.46, 0.04, 258
XYZ
9, 10, 16
LUV
37, -8, -19
HWB
216, 29%, 57%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.