Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
496273
RGB
73, 98, 115
HSL
204, 22%, 37%
HSB
204, 37%, 45%
CMYK
37, 15, 0, 55
LAB
40, -6, -13
LCH
40, 14, 244
OKLCH
0.48, 0.04, 238
XYZ
10, 11, 18
LUV
40, -12, -16
HWB
204, 29%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.