Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
44646E
RGB
68, 100, 110
HSL
194, 24%, 35%
HSB
194, 38%, 43%
CMYK
38, 9, 0, 57
LAB
40, -10, -10
LCH
40, 14, 224
OKLCH
0.48, 0.04, 219
XYZ
10, 11, 16
LUV
40, -15, -11
HWB
194, 27%, 57%
Pantone
316 C
Harmonies
Shades & tints
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